Field Marketing Campaign London for G Star

Love Creative Marketing were briefed by G-Star to distribute their very own fashion magazine, ‘G-Star Raw Magazine’. In response to the brief we strategically conceptualised, designed and implemented two ground breaking campaigns.

Field Marketing Agency

A global campaign placed in London’s trendiest locations, a high fashion kiosk was created that housed the G-Star magazine that was distributed to the public alongside a goody bag. In Paris a more eccentric approach saw consumers in the street stop in awe to look at G-Star models and what they had to offer.

See the below image showcasing the Paris field marketing campaign which made heads turn and generate mass social media buzz.