Love Creative Marketing partnered with Sense Condoms, a leading global manufacturer of sexual wellness products, sought to launch a product sampling campaign during New York City’s Pride Month to promote inclusivity, diversity, and safe sexual practices.
This product sampling campaign had as objective to promote safe and responsible sexual practices within the LGBTQ+ community during Pride Month. Through education and awareness, the product sampling campaign aims to promote healthy sexual relationships. By providing samples providing free condoms, fostering open conversations, and emphasizing the importance of protecting oneself and one’s partners, the campaign strives to empower individuals to take control of their sexual health and celebrate their Pride with confidence and safety.
Our Brand ambassadors in New York, were chosen from our promo staffing division, took on the crucial task of distributing Sense condom samples and informational pamphlets. With an overwhelming display of inclusivity, these ambassadors eagerly engaged with attendees by equipping them with the tools and knowledge necessary to foster safe and responsible sexual encounters. By being present at such a monumental event that celebrates the LGBTQ+ community, the brand ambassadors not only assisted in promoting the importance of sexual health, but also demonstrated their unwavering support and dedication to creating a world where love and equality prevail. Their efforts undoubtedly left a lasting impact on the community, empowering individuals to make informed decisions about their sexual well-being while embracing their authentic selves.
The #SensePride campaign successfully positioned Sense Condoms as an inclusive and supportive brand, strengthening its relationship with the LGBTQ+ community. Through a focused and integrated marketing strategy, Sense has enhanced its reputation as a company that upholds values of diversity, inclusivity, and safe sexual practices. The campaign’s success highlights the importance of thoughtful, values-driven marketing initiatives in brand building and community engagement.
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4 September 2023
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