Mindshare Media Agency approached Love Creative Marketing Agency to meet their brief to create a cutting edge and eccentric activity for the REBOOT campaign. Having decided on projections, Love Creative Marketing were tasked with researching ideal buildings in high footfall locations.
A guerilla marketing campaign was contracted in San Francisco by Love Creative Marketing Agency. Larger than life edgy projections were launched on iconic buildings across the city.
The campaign travelled by word of mouth very quickly and filmed with the aim of creating a slick and impactful video for social media platforms.
4 Guerrilla projections on buildings
1 hour long projections
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